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CRO Academy
Become A Conversion Rate Optimization Expert
The most important skill of a modern marketer is to be able to convert demand into revenue.
CRO Academy teaches you the conversion optimization tactics and frameworks used by the fastest growing B2B companies to hit your growth targets.
Learn Conversion Optimization Tactics Used By The Fastest Growing B2B Companies
Chapter 1: Get Your Conversion Program Off The Ground
In chapter 1 you'll build the foundation of your conversion program. Learn how to align your conversion goals with your company's overall goals. Break down your biggest targets into weekly targets so you've always got a strong pulse on your growth.
Chapter 2: Segmenting Your Audience For Success
In chapter 2, you'll build different audiences of prospects based on their desires and preferences. This will allow you to deliver them personalized experiences that increase conversion rates.
Chapter 3: Build A Messaging Framework
In chapter 3 you'll put together a messaging framework so you're quickly able to speak to your prospects with language that's personalized to their segment.
Chapter 4: Optimizing Your Conversion Funnel
In chapter 4, you'll map your conversion funnel and optimize it so that you're able to convert more of your traffic into pipeline.
Learn | Connect | Unlock
Unlock all the exclusive templates by joining the community purpose-built for modern marketers
We've created ready-to-use templates that you can use to immediately action the concepts shared in the Academy. These templates are only available to members of the M2 Community.
What M2 members get
Approved members get access to...
Slack channels & DMs with vetted peers
In-person dinners with local peers
Virtual roundtables to share learnings
Access to proven playbooks from community members
Ready to join other marketers from these B2B brands?
