It’s 2024, and Marketing and Sales still aren’t aligned—but it’s not for lack of trying. These teams have different tools, processes, cultures, metrics, data, and more.

Mutiny has always helped Marketers generate more pipeline from their target accounts: the world’s best B2B Marketing teams use Mutiny to create personalized 1:1 microsites at scale that Sales loves (and actually uses).

Today, we’re excited to bring more of the power of Mutiny to Sales teams with our new web extension that helps Sales identify, understand, and prioritize high-intent contacts.

With Mutiny, Sales now has what they need to break into target accounts and turn marketing noise into signal by making it easy for them to know which contacts are engaged and what they are interested in.

If you’re an existing Mutiny customer, reach out to your Growth Strategist to learn how you can get access to the new functionality. If you’re new to Mutiny, schedule a demo to see how Mutiny can help you generate more pipeline from your target accounts.

Identify, understand, and take action on high-intent contacts

While there’s no shortage of tools designed to help Marketing and Sales understand when an account is on their website, we’ve heard from AEs and SDRs alike that the current offerings create more noise than value. That’s because most 1) fail to provide contact-level identification and 2) lack context around how an individual is interacting with the site. This makes it impossible to understand intent and effectively personalize outreach.

For Sales to turn marketing-driven engagement into action, they need a trustworthy solution that goes beyond account-level data and provides insight into how individual contacts are engaging with their site. That’s why we built our web extension for Sales teams.

Unlike traditional intent signals, Mutiny’s new extension arms AEs and SDRs with easy access to contact and account-level identification and insights, along with one-click access to personalized assets for every account. That way, when prospects engage with your website, your Sales team will know who they are, what content they should use when they reach out, and which leads to prioritize first.

Attentive prioritizes outreach with Mutiny

Each member of Attentive’s SDR team is responsible for breaking into hundreds of target accounts, which is only possible when they’re able to reach out to the right contact, at the right time, with the right message.

Previously, the team relied on account-level signals for prioritizing their outreach. While they were able to see which accounts were on their website, they didn’t know which specific contact it was, if there was intent, or even what they were interested in—as a result, these signals weren’t as actionable.

With Mutiny’s new extension, Attentive’s SDR team has access to data on which contacts are on their site and how they are engaging with the content. Now, SDRs know exactly who they should reach out to and what each contact is interested in. Plus, with details on which pages were viewed and how long a given prospect spent on the site, they have a credible proxy for intent. Best of all, they know what to say when they reach out because they understand what the prospect cares about based on their browsing activity.

“Mutiny’s web extension is a part of my core workflow for prioritizing and outbounding target accounts—I use it multiple times a day,” - Savannah Thompson, Sales Development Representative, Attentive.

Savannah has already booked five qualified demo meetings thanks to the extension—and they’re just getting started.

“Mutiny has been an invaluable tool to help our SDR team identify the right contact, at the right time, with the right messaging—the level of detail it provides on individuals’ activities is invaluable for our team,” - Nate Berardi, Senior Manager, Sales Development, Attentive.

Get to know Mutiny’s new web extension for Sales

Contact-level identification powered by new integrations with Salesloft and Outreach

With Mutiny, you don’t need to wait for a visitor to fill out a form for us to identify them. Thanks to our new integrations with sales engagement platforms, like Salesloft and Outreach, we automatically identify anyone who clicks on any link to your website that your SDRs send—no manual effort required. That’s right, your Sales team doesn’t have to change anything about their workflow.

Mutiny automatically adds a token (similar to a UTM parameter) to any link to your site that your Sales team includes. This allows us to track when links are clicked and identify the contact who clicked the link without compromising privacy or requiring Sales to change their workflow. Because we are not changing the URL, using redirects, or inserting a tracking pixel, we can also identify and track contacts without impacting email deliverability the same way that traditional open/click tracking can.

Rich insights and analytics

Understand how each contact is engaging with information on what pages the visitor is looking at, how many times they’ve visited your site, how much time they’re spending on your site, and more. That way, your Sales team will know exactly what each prospect cares about when they reach out.

Our account roll-up also makes it easy to understand how every contact across the account is engaging, including aggregate time on site, engaged contacts, top viewed pages, and more.

Seamlessly integrated into the Sales workflow

70% of marketing assets never get used by Sales. We’ve built Mutiny to integrate seamlessly into AE’s and SDR’s workflows and tools so they can immediately benefit from personalization without changing how they operate. Mutiny’s new web extension arms AEs and SDRs with easy access to personalized assets that they can use for outreach, along with quick links to Salesforce.

Unify Sales and Marketing to break into your target accounts

Imagine a world where Sales and Marketing are not only aligned, but also regularly collaborating to break into and close their top accounts. A world where Marketing is an informed member of the account team, and is able to proactively share recommendations that push each opportunity closer to closed won.

We’re on a mission to unify Sales and Marketing to break into target accounts at scale. With today’s launch Sales and Marketing teams have what they need to create personalized microsites at scale and turn noise into signal as those accounts engage.

If you’re an existing Mutiny customer, reach out to your Growth Strategist to learn how you can get access to the new functionality. If you’re new to Mutiny, schedule a demo to see how Mutiny can help you generate more pipeline from your target accounts.