In today's AI-driven landscape, we've witnessed a concerning trend: the pursuit of efficiency has come at the cost of genuine relationships. While technology has revolutionized sales and marketing over the past two decades, we've replaced meaningful connections with templated outreach and automated sequences. The recent AI boom has only amplified this issue, making it easier than ever to scale impersonal interactions.

The data says it all: Outbound effectiveness has plummeted by 71%, while 89% of buyers are now turning to AI for purchase decisions rather than engaging with sales teams. Perhaps most telling, 65% of buyers are less likely to purchase when they receive AI-generated communications.

Here’s what we’re doing about it

It's time to return to what matters most– relationships close deals. Today, we're thrilled to announce Campaigns, a breakthrough system that combines the scale of AI with the power of human connection, transforming how companies win their most valuable target accounts. By unifying sales and marketing teams, we're not just launching a new product - we're setting a new standard for the enterprise buying experience.

Here's what we're delivering to customers starting today:

• Mutiny’s AI research engine taps into company priorities and pain points, automatically generating 1:1 content that’s highly relevant.

• Scalable personalization with microsites built entirely in Mutiny that are GDPR compliant and require zero engineering.

• Dynamic distribution through unique link generation or via a website sidepop to get in front of accounts when it matters most.

• Seamless collaboration with sales with session replays and account intelligence to deeply understand buyer engagement, plus on-demand data for BDRs through our web extension.

• Marketing win stories that showcase opportunity impact. Sales seals the deals, marketing gets the glory. Two teams working as one, celebrating wins together.

This is just the beginning

We're on a mission to unify sales and marketing to break into your most valuable accounts through reimagining the B2B buying experience. Stay tuned for even more feature releases in the coming months. We're excited to partner with you in setting a new standard for enterprise engagement.

Ready to get started? Book a demo or contact your Growth Strategist to see Campaigns in action.